MAF Analytics & Innovation Hub— Dubai, UAE

Role: Interior Design Team – Concept to Construction
Project Size: 3,200 Square Meters (SM)
Completion Year: 2018

Certification:
LEED Gold

Awards
LIT Lighting Design Awards – Honorable Mention

Team
Client: Majid Al Futtaim
Architect: Gensler
Lighting Design Firm: CD+M Lighting Design Group

The Project Story
The Majid Al Futtaim (MAF) Analytics & Innovation Hub is a state-of-the-art corporate workspace designed to dismantle traditional silos and catalyze a culture of continuous experimentation. Built around three core pillars—Curiosity, Connectivity, and Creativity—the 3,200-square-meter floor plate translates abstract corporate vision into a high-performance architectural narrative.

Key Design Features:

• The Threshold (Curiosity): A crisp, tech-forward entry foyer transitions into a rich, wooden "Media Canyon," acting as a dramatic experiential portal that draws people into the heart of the space.

• The Landscape (Connectivity): A fluid, open-plan layout that replaces rigid walls with intuitive transitions. It seamlessly integrates flexible collaborative lounges and a central communal dining space to foster spontaneous cross-pollination.

• The Incubators (Creativity): Private, tech-equipped workshop rooms and innovation labs punctuate the perimeter, allowing teams a focused environment to prototype ideas in real time.

By balancing narrative-driven architecture with agile, human-centric workspaces, the hub stands as a benchmark for how spatial design can actively shape the future of collaboration.